Saturday, 27 February 2010
So, for part of my final module i have teamed up with two great fellow students, Esme and Mark, to work on a live brief creating a brand, logo and overall campaign for a new ale company:
The Andalucian Brewing Co.
They are a two man duo (consisting of an Uncle and a Nephew), both from the seaside town of Brighton, who have set up camp in Cadiz, Southern Spain brewing ale in a hand built shed in the garden!! This is a live brief that we will use towards our final degree show and ultimately our final degree grades (so it's a pretty big deal!!). We also have to keep the clients happy which is proving tricky at times but we seem to be succeeding!
Andalucia in southern Spain is renowned for its beautiful Andalucian horses:
And this is what the client wants to incorporate within their main logo. We also need to create four different identities for the four different ales they will eventually brew, this being based around a horse, a bull, a mosquito and a stork (all common creatures found in the south region of Spain).
It's early days but we've done extensive research into other great ale brands to get inspiration and our well on our way to producing a masterpiece...
I'll keep you updated!
Friday, 26 February 2010
O.K... so for my dissertation I'm researching:
"Should cultural differences affect advertising communications"
A simple enough question with heaps of information and resources. Im really getting into the research but after a long stretch of reading I am finding any excuse to walk around the house or make a cuppa or write a blog just to avoid the inevitable! However, it truly does interest me and for the case study im focusing on the golden arch that we all know and love...
McDonalds have restaurants and drive thru's and outlets in 119 different countries, which for a company that began when two brothers invested into their small dream, it is quite impressive! The intriguing thing about McD's is the ability they have to adapt and change within any culture or country they set up camp in and please everyone. This in turn gives them longevity and great consumer loyalty!
Anywho... if anyone has any pictures or information about McDonalds from anywhere in the world pleeeease let me know and i will be eternally greatful!
Thursday, 25 February 2010
It seems like forever and a day since i last blogged... i hope all my followers are fine and dandy!
Things have been a tad crazy in the world of The Hungry Graduate, and it doesnt seem like things will slow down anytime soon. I have just returned from an epic weekend trip in Sweden! It was my dear friend Dario Darnell's 21st birthday and his lovely and ever so kind dad (Kid Creole for any of you old enough to be fans!) let us crash his beautiful Swedish house!
I have never seen so much snow in my life and it made it even more beautiful! I made loads of new buddies, and even managed to converse with fellow advertising people! The advertising over there is so unusual, i noticed a lot of copy based campaigns especially in English which would seem strange in a foreign country as here in the UK we rarely embrace different cultures within our advertising. Overall it was an amazing experience and id love to revisit in the summer time when there wasnt mounds of snow up to my thighs!
Heres to more regular blogging dear friends,
Friday, 27 November 2009
As i was doing some research for a re-branding module i am currently doing in University, i came across this new logo for the North Devon resort Ilfracombe. As you can see below the new logo has caused a stir in the town, with people likening the swirl on top of the 'I' to that of a sperm cell. The Town Council, whom dished out £5,000 to Bread Marketing for the redesign, are assuring locals that it was merely meant to represent a dolphin or a fish. However this hasn't changed the opinions of the locals who see it as a laughing stock!
The live brief I am working on at the moment, is to redesign the Staffordshire Moorlands town of Leek, however i don't think the Leek locals would go for such a drastic change as they have in Ilfracombe!
Ooooh and incase you were unaware, it's only 4 weeks today until the big day!!! Let the festivities begin!
Thursday, 26 November 2009
My dear friend has just informed me of a HUGE mistake Google has made... when she typed in 'ladies fashion' in the search icon and the 'very well paid for' sponsored links appear at the top of the search results, the new clothes site 'Very' has a spelling mistake in the access link, ww.very.co.uk as appose to www. meaning that the Very page cannot be accessed... Check it out below or for yourself!!!
This mistake is surely losing out to customers visiting the site and i'm sure Very wont be Very happy with this mess up!!!!
You heard it hear 1st.
Sunday, 15 November 2009
Aleksandr the meerkat is coming to Harrods!!!
There will be 5,000 of these extremely adorable dolls in Harrods stores in December this year. The controversial compare the Meerkat ads were created by VCCP London, whom I have visited and spent a day at, doing a live brief (which was an incredible experience). When I went to VCCP last march, they had just released the Meerkat campaign and it created an amazing buzz around the agency! But some people are becoming irritated by the Ad's due to the over play. I can sympathise with this, but no one can deny that the campaign on a whole is so clever and intricately thought through and well researched!
I love these, the doll even repeats the iconic "Simples" catch-phrase and squeaky noise when squeezed! They are £19.95 with some of the profits being donated to London Zoo's conservation! Top chrimbo pressie!!
Jolly Love T.H.G x.x
Saturday, 14 November 2009
I know i keep banging on about Christmas but this year i'm really getting into the spirit of things!!! The new Waitrose Christmas ad has tantalised my festive spirit now, created by MCBD (Miles, Calcraft, Briginshaw & Duffy) it features the beautiful voice of rising star Camilla Kerslake. Home is the central theme to the ad, and it really plays on this, tapping into a very wide target market that probably will be returning home for Christmas! Take a look...
Waitrose uses delicious, mouth-watering food as its selling point and this really does prevail over the overall 'Home' theme. Good news for my hungry appetite :-)