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Manchester, Lancashire, United Kingdom
I am currently studying Advertising and Brand Management at Staffordshire University - and love it! I am graduating June 2010 - nearly time to wiggle out of my University cocoon!

Wednesday, 11 November 2009

The fun theory really works...

An initative of Volkswagen, known as 'Thefuntheory' (or 'Rolighetsteorin' as its known in Sweden) has begun! Created by DDB Stockholm, the initiative aims to bring fun into every day tasks such as walking up the stairs or recycling things.

"This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better."


The latest idea was to create a bottle bank arcade, giving users points if they put the bottle into the right hole at the right time (indicated by a light). And the iniative seems succesful, they attracted over 100 people on the first day, in comparison to the average bottle bank who attracted only 2 users!

Another initiative was Musical stairs... i personally love this one! Watch the video below and its incredible how many people use the escalator after the piano is installed...

This ambient initiative is really clever! It puts fun into everyday 'chores' in an genuinely interactive way without Volkswagen rubbing their brand everywhere! I believe fun should be present in all we do, and to incorporate fun in a way that keeps our planet green is a bonus!

High 5 DDB Stockholm!

T.H.G x.x

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